The UX project is dependent on 4 factors:

 
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SCOPE/GOALS

STAKEHOLDERS

TIMEFRAME

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BUDGET

 
 

I divide my UX process into 4 steps:

 
 
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1. DISCOVER | RESEARCH

The goal is to fully understand the problem. During the meeting with the stakeholders I ask the questions to make sure I understand the problem. I applying Field and Desk research methods, and use empathy as a tool to explore and learn users needs, pain-points, motivations, wishes and frustrations. The techniques I use are:

  • Competitive/Comparative Analysis

  • Information Architecture

  • Card Sort

  • Contextual Inquiry

  • User Interviews

  • Surveys

  • Heuristics Analysis

 
 
 

2. DEFINE | INSIGHTS

I synthesize the collected data by the listing of elements, characteristics, defining areas of interests, acknowledgment of extremes, cluster the subjects into topics, then create Personas. I define limitations to the scope and focus on what matters most. The techniques I use: 

  • How Might We

  • MoSCoW Method (Must, Should, Could, Won’t)

  • Job Stories (When _____ , I want to _____ , so I can _____ .)

  • Affinity Mapping

  • Persona

 
 
 

3. DEVELOP | IDEATION & CREATION

I keep an open mind and apply yes, and… rather than a no or yes, but… mentality. Then, I evaluate ideas through impact/feasibility matrixes. The techniques I use are:

  • Empathy Maps

  • Customer/User Journey Maps

  • Experience Maps

  • Mind Maps

  • Process Mapping

  • Design Charrette (Design Studio)

  • Sketching

  • Wireframing

  • Prototyping

  • Usability Testing

  • A/B Testing

 
 
 

4. DELIVER | TEST & ITERATE

I evaluate then execute a potential MVP (Minimum Viable Product) solution. I create High-Fidelity mockups and then apply the Agile approach, using the 3 steps: 

  1. Build/Prototype

  2. Test/Analyse

  3. Iterate/Repeat

 
 

TOOLS

 
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Adobe XD | Adobe Illustrator | Adobe Photoshop | Adobe DreamWeaver | Adobe InDesign

Principle | Sketch | Balsamiq | CSS | HTML | Flinto | InVision | Zeplin

 
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