Allow me to wrap my head around your problem. "Where you are now, where you want to be, and what you think is standing in the way". These are the first questions I ask. From there, I use some research techniques so I can learn how your customers interact with your product. The techniques I use are:

  • Competitive/Comparative Analysis
  • Information Architecture
  • Taxonomy
  • Open/Close Card Sort
  • Mind Maps
  • User Interviews and surveys
  • Site / Page Audit
  • Contextual Inquiry
  • Online & Offline Surveys
  • Heuristics Analysis

Data Synthesis & Strategy

I synthesize the collected data by the listing of elements, characteristics, defining areas of interests, acknowledgment of extremes, then cluster the subjects into topics and create Personas. I define limitations to the scope and focus on what matters most and evaluate ideas through impact/feasibility matrixes. The techniques I use:

  • Affinity Mapping
  • Personas
  • Top Taks Analysis
  • How Might We
  • MoSCoW Method (Must, Should, Could, Won’t)
  • Job Stories (When ___ , I want to ___ , so I can ___ .)
  • Jobs To Be Done
  • Empathy Maps
  • Use Cases
  • Customer/User Journey Maps
  • Process Mapping


I keep an open mind and apply yes, and… rather than a no or yes, but… mentality, then start designing possible solutions. The techniques I use are:

  • Design Studio (if working in a group environment)
  • Sketching
  • Wireframing/Prototyping

Test. Deliver. Mentor.

I execute either the completed project, or use the MVP (Minimum Viable Product) approach where I create a lean version of the solution, then test and iterate.

  • Deliver the solution in the preferred platform
  • Provide initial guidance as for how the tools should be used
  • Qualitative analysis by conducting of usability tests
  • Quantitative analysis to track and discover user behaviors via tools such as Hotjar and Google Analytics

Frequently Asked Questions

Is the process above the same on any project?

No. The process is defined by a few factors: the timeline, the budget, and the requirements. In some cases, the data exists and there's no need or no time for user research, so in such case I will work with the available information then later strategize a plan to validate the solution.

So many website platforms, which one should I choose?

When it comes to building websites, I believe that in today's world, the technology of any no-code platform is great to get the job done, however, my absolute favorite platform is Webflow as it stands out from the rest. There is no no code platform in the market today that offers such excellent service with the ability to build fast, host using the best servers, and provide an easy way for customers to easily and effectively maintain the content.

I have an idea but not sure where to start

Creating a business strategy and making the right technical decisions can be overwhelming, I know. Feel free to get in touch for a consultation. Let's chat so we can see what works best for your business and build a scalable plan while working with the right technology for your business needs.

What's the best solution when it comes to editing content for a non-technical person?

When it comes to building and then editing websites, my preferred platform is Webflow as there is no competitor in the market today that offers such excellent service, the ability to build fast, host with the best servers (Amazon's AWS), and provide an easy way for customers to easily edit the content.

I need a specific service for my existing website/app. Can you do it?

I will need more information in order to make the right call. Let's chat so I can familiarize myself with the service your company offers. Once I understand the problem, I can tailor a solution that fit your business needs.